THIS IS THE DESIGN PORTFOLIO OF JENNIFER WALTER

Interactive Design: A Case Study


View Full Redesign Proposal

CLIENT: ULTA BEAUTY

Purpose of the Re-design: To increase client retention and draw to the website



Goals of the Re-design:

  • To create a more pleasant and fulfilling experience for the user
    • Altered color scheme and fonts to foster a more emotionally pleasing environment

  • To implement a more user-friendly design with the end user in mind
    • Adjusted size of top slider, reduced left menu items, and revised search bar to increase clarity
    • Revised brand search tool to reduce needed clicks and make results less ambiguous


BEFORE
AFTER
SCHEMES
SKETCHES
WIREFRAME

TOOLS USED: ILLUSTRATOR, PHOTOSHOP, INDESIGN, WORD